Pureology Purify shampoo article Pureologist shampoo has become a household name and has earned a reputation for making hair look and feel fresh and clean.
But is it really a shampoo at all?
Here we take a look at what the science says about the best pureology brands and what you can expect when using them.
How do pureologists work?
Pureology is a company based in France and started as a shampoo company.
It has now expanded into the purification of hair care products.
The company claims to have developed the most powerful and effective hair care formula ever developed for use in hair care.
This formula is a combination of a natural botanical cleanser and a blend of essential oils, minerals and vitamins.
The brand claims that its pureology shampoo is formulated to penetrate and remove all harmful microorganisms.
How effective is it?
The brand Pureology purifies more than 2,000 products per day, which means it purifies hair products up to two times faster than the average shampoo.
What are the ingredients?
The shampoo contains an active ingredient called salicylic acid (SA) and a non-active ingredient called glycerol (PG).
This helps to keep hair moisturised and protects hair from damaging odours.
It also helps to moisturise hair when shampooing hair.
Why is this important?
The skin on the scalp is responsible for absorbing the oil from the hair.
Without a natural barrier in place, the hair will absorb more oils and then become oily.
Salicylic Acid is the main ingredient in Pureology’s shampoo, and glycerols help to keep the hair soft.
What about fragrance?
Pureologists use the scent of their products to make their hair feel fresh.
The shampoo uses the natural fragrance of citrus fruits, rosemary, mint, and basil, to create a unique scent that lasts all day and has a pleasant aftertaste.
What else does Pureology do?
Pureologist also offers hair care services for children, women, and people with skin conditions.
The range of products from this company includes shampoo, conditioner, conditioners, body wash, and hair products.